Anand Lal Shimpi vondt het eens tijd worden om te kijken hoe effectief AMD's PowerNow! is. PowerNow! is AMD's variant op speedstep, maar dan wat geavanceerder. De CPU frequentie en het daarmee samenhangende energieverbruik wordt niet bepaald aan de hand van de aanwezigheid van netvoeding, maar wordt real-time veranderd gebaseerd op de hoeveelheid rekenkracht die nodig is. Dit laatste verdient uiteraard de voorkeur aangezien de notebook niet merkbaar langzamer wordt, maar wel merkbaar langer kan teren op de aanwezige batterijen. Het in schakelen van PowerNow! blijkt in de benchmarks in de meeste gevallen een niet al te groot verlies in performance zien (0%-10%), maar het bleek wel het energieverbruik van de notebook met ca. 20 procent te verlagen :
As we just learned, putting the system into PowerNow! Automatic mode allows for the dynamic adjustment of the CPU speed and voltage supplied to the processor depending on the needs of the applications being run. And simply by enabling this mode we get an instant gain of almost 30 minutes of battery life. This converts into a 21% increase in battery life with a theoretically very small drop in performance, we will be investigating the validity of that theory next.
[...] AMD is continuing to ship PowerNow! capable K6-2+ and K6-III+ processors in notebooks manufactured by a handful of the major OEMs, however just as with the desktop market, the K6-X line of processors is not going to win AMD any points in the mobile industry. While PowerNow! is an excellent technology, AMD needs the power of their Athlon in mobile form. AMD is planning on doing just that, it's simply a matter of time.
With the recent rumors of a very close partnership between Transmeta and AMD in sharing mobile technology it should be quite interesting to see what sort of a face the mobile market takes over the course of the next year now that there will be some real competition in that market. One thing is for sure, we won't see a repeat of the desktop clock speed wars we've seen over the past year, in the mobile industry heat and power consumption play a much bigger role.